A brand manifesto is a document that defines the brand’s unique values, purpose, and vision. It’s important to have one in place if you want to build a successful brand, and there are a number of ways to go about writing one. In this article, we’ll provide you with examples of brand manifestos from companies like Nike, Coca-Cola, and Lululemon, so that you can get an idea of what’s involved and what makes a good manifesto.
Creating a brand manifesto is an important part of developing and sustaining your business. Not only does it help define your company’s values and purpose, but it can also help you attract new customers and investors.
This article offers five examples of brand manifestos, including one from Yelp, one from Airbnb, and three from startups. After reading through these docs, you’ll be able to develop your own manifesto for your business.
Table of Contents
Research your target market
If you want to create a successful brand, there are a few things you should do before even starting to write your manifesto. You need to know who your target market is and what they want.
The first step in finding out your target market is to do some research. This means understanding what they want, need, and expect from a brand. Once you have a good idea of what they want, you can start to think about how you can provide that for them.
Here are some tips for writing a brand manifesto:
-Start with the end in mind. What does your brand hope to achieve? This will help you determine what needs to be included in your manifesto.
-Be specific. What are the benefits of using your brand? Are there any drawbacks? Address this head-on.
-Make it easy for people to understand and act on. Make sure all of your points are concise and easy to follow.
-Stay true to yourself and your brand values. If something doesn’t feel right, it probably won’t resonate with your target market either.
Identify your brand’s unique selling proposition
A brand’s unique selling proposition (USP) is what sets it apart from the competition. It’s what makes your customers want to buy from you, rather than anyone else. You need to come up with a strong USP for your business if you want to succeed.
Here are some tips for coming up with a strong USP:
-Think about what makes your business stand out from the rest. What are its unique selling points?
-Be specific. Don’t try to be all-encompassing; focus on one or two key areas that make your business unique.
-Make sure that your USP is relevant to your target market. If you’re selling products to kids, make sure your USP is based on something kids care about (like friendship).
-Test out your USP in different situations and environments before committing to it. Make sure that it works well in both formal and informal settings.
-Keep your USP consistent throughout all aspects of your marketing efforts. Make sure that the messaging you use in advertising, on your website, and in customer interactions reflects the same core idea about what makes your business special.
Define the company’s mission and vision
A brand manifesto is a concise and unified statement of what a company believes in, what its values are, and how it will pursue them. It’s the cornerstone of a company’s identity and communicates to customers, partners, and other stakeholders what makes the company unique.
To create a strong brand manifesto, first, identify your company’s mission and vision. The mission should be something your business cares about, and it should be broadly applicable to all of your products and services. Your vision should be more specific, describing how you want your company to look, feel, and behave in the future.
Once you’ve defined your company’s mission and vision, draft a statement that encapsulates both. A good starting point is to share why these values are important to you and how they will guide your business decisions. Be sure to include terms that are specific to your industry or sector (e.g., “customer-centricity,” “quality over quantity,” “ethics,” and “responsibility”), so that visitors understand what you stand for even before they read any of your content.
Create a brand promise
A brand manifesto is a promise that a brand makes to its customers or users. It should be clear, concise, and inspiring, and it should be communicated loudly and often to ensure that the brand’s values are understood and followed by its followers.
Here are some examples of brand manifestos:
– Coca-Cola’s “Open Happiness” manifesto: This manifesto promises that Coca-Cola will always strive to make people happy. It includes promises such as “We will give people choice and hope, meeting their needs for refreshment and connection.”
– Nike’s “Just Do It” manifesto: This manifesto promises that Nike will always stand for integrity, confidence, and effort. It includes promises such as “Nike will not just give you a shoe – we will make you a better athlete. Nike will not just teach you how to run – we will make you believe you can run the world.”
Write copy that reflects the brand’s values
A brand manifesto is a concise and motivating statement of the brand’s purpose, what it stands for and how it intends to serve its customers. It should be easy to read, inspiring and articulate, with a clear message that resonates with customers. To create your own brand manifesto, think about what makes your business unique, what values you want to communicate to your customers, and how you plan to achieve them.
Here are some examples to get you started:
-Our approach is unconventional but it works.
-We go the extra mile for our customers.
-Our products are of the highest quality.
-We make using technology fun and easy.
Test and iterate your brand manifesto until it resonates with your target market
When it comes to creating a brand manifesto, it’s important to test and iterate it until it resonates with your target market. Here are some examples of brand manifestos that have worked well for different businesses.
1. Etsy: Our mission is to make handmade things accessible to everyone.
2. Warby Parker: We believe in the power of affordable eyeglasses.
3. Southwest Airlines: We believe in the power of love and community.
4. TOMS Shoes: We believe in giving people the opportunity to make a difference.
5. Bonobos: We believe in better clothing that makes you feel good about yourself.